Affordability vs. Luxury in the Toilet Paper Market
Toilet paper was once viewed as a purely functional product, but today it has become a premium household item in many regions. The toilet paper market is seeing a strong wave of premiumization, driven by rising incomes and changing lifestyles.
Consumers are now willing to pay more for toilet paper that offers superior softness, extra thickness, or infused fragrances. Multi-ply rolls, lotion-coated paper, and hypoallergenic options are becoming increasingly popular.
The hospitality and commercial sectors also play a role in boosting premium demand, as hotels and premium facilities prioritize offering high-quality hygiene products.
As consumer expectations rise, premium toilet paper is becoming a lifestyle choice, not just a necessity, positioning the toilet paper market as a versatile segment catering to different income groups and preferences.